Appendix C

Presentation Plan:


Our group will formally present Beuford Franklin Edison Media Center’s strategic plan to the School Board on February 5, 2010 at 5:00 pm. The presentation will take place in the center of the media center where the student worktables are located. In order to prepare the board for the presentation, on January 15th, our group will post the final strategic plan to a Wiki that can be accessed via Beuford Franklin Edison Media Center’s web page. Immediately after posting the plan to the Wiki, the group’s CEO will send an email to the board asking them to review the plan. The email will include a hyperlink to the plan, a brief overview of the plan, and instructions on how to comment on the plan via the Wiki so that all board members will be able to both review and respond to each other’s comments. We will give a deadline of January 29th to post comments since our group will include these comments in our presentation to the board. A week prior to the meeting, we will print copies of the plan and include the board members’ comments as an appendix. We will have these copies hard bound at Office Depot and at the formal presentation, give a copy of the plan to each board member.

Our group will create a PowerPoint presentation of the strategic plan and will practice before the formal presentation by meeting on February 3rd at 5:00 pm in the media center. During this practice session, we will have a technical assistant present to ensure the overhead equipment, laptop and Internet connection function properly. Our entire group will attend the formal presentation. Additionally, we will invite Madilyn Dabbs from the national nonprofit volunteer organization, Recording for the Blind & Dyslexic; Dr. Christopher Lonigan from the Florida Center for Reading Research; Bill Jones, a science teacher at Beuford Franklin Edison high school; and Melinda Pines, a foreign language teacher at BFE.

For the formal presentation, our group’s CEO will use the PowerPoint presentation to give an introduction to the plan, which will include a brief overview of the media center’s background, SWOTs, the mission and vision of the plan and how we arrived at the strategy areas addressed in the action plans. The CEO will then introduce our guests, the Director of Research, and the Action Plan Leaders. Each Action Plan Leader will then use the PowerPoint presentation to give an overview of their plan and the DOR will assist each APL in their presentation of the research supporting the action plan. Specifically, Action Plan Leader Cathy Felty will present a PowerPoint slide showing state and federal requirements for assistive technology for users with special needs and then she will show a slide indicating where the media center does not meet the requirements. Cathy will also ask Madilyn to review her organization’s resources to help students with sight and learning disabilities and how these can be applied in our media center. We will have an Internet connection that will allow Madilyn to access her organization’s website that includes demos of resources offered. Then, Action Plan Leader Sylvia Henderson will present charts and graphs with published study results providing evidence of reading instruction programs improving student reading scores. Sylvia will also ask Dr. Lonigan to discuss his organization’s past successes implementing reading workshops in Florida high schools. Next, Action Plan Leader Kathy McConnell will show how our collection is much less diverse than other media centers in Florida by presenting a chart showing a subject based summary of the media center’s collection compared to other Florida media centers’ collections. Kathy will then ask Melinda to discuss her need for diverse materials and the lack of these resources in the media center. Lastly, Danielle Wishka will present statistics showing that media centers with at least one computer for every seventy-five students have a much higher percentage of students who enter college after high school graduation. Bill then will discuss his need for more computers in the media center in order for students to complete his projects. Towards the end of the presentation, the group will give the board a tour of the media center. During the tour, the CEO will point out the deteriorated condition of the media center’s collection, the need for diversity in the collection and the limited number of computers available for student use. To conclude the presentation, the group will discuss board members’ comments from the Wiki and answer questions.



Justification of Strategic Plan:

Established in 1984, Beuford Franklin Edison Media Center is more than 20 years and the staff has never developed their own strategic plan. Instead, the media center has been a part of the high school’s plan. Hence, the media center has never developed vision and mission statements in order to guide it in developing its own strategies and identity separate from the school. Additionally, without a plan specific to the media center, the media specialist has mainly focused on satisfying the immediate needs of the school without taking the media center’s needs into account. As a result, the media center has a small, outdated collection that does not adequately fulfill student and faculty needs. For example, the specialist developed the weekly news program that is a great initiative, but she should delegate the ongoing tasks associated with the program to the journalism teacher. By designating the journalism teacher to head the project, the media specialist will be able to focus on the needs of the media center rather than focusing more time on a task that should be assigned to a faculty member.


The process of developing this strategic action plan has allowed the school library media specialist to identify initiatives, such as the weekly news show, that are responsibilities of other faculty members and not directly related to the media center. In evaluating the mission and vision of the media center, she has identified the most pressing needs and action plans to address those needs. In the past, demands from other areas of the school have shifted the focus of the media specialist away from her primary concern: the media center. This plan will allow the specialist to justify and narrow her focus on the media center rather than on the general school needs, because fulfilling the action plan’s objectives will directly benefit all stakeholders in the school. As a direct benefit of implementing the action plans, the future of the media center includes long-range plans for improvement.